Lorrie Schwan-Okerlund is the daughter of the company's founder, the late Marvin M. Schwan, and joined the company's board of directors in 2003. She holds a bachelor's degree in business administration with a double major in restaurant and personnel management from American University in Washington, D.C.
She founded Designers Ltd. in 1978 and served as its president for 32 years. During her tenure, Designers Ltd. received several awards including “Best Women’s Specialty Store in South Dakota.” Designers Ltd. helped support community organizations throughout the years and left an endowment fund that continues to benefit the Sioux Falls area.
Additionally, Lorrie serves as director of the Beacon Broadcasting Company and Salt of the Earth Foundation. She also served on the board of directors for Children's Home Society and the Visual Arts Center. Lorrie serves as chairwoman of the Marvin M. Schwan Grandchildren's Trust and the Marvin M. Schwan Great, Great Grandchildren's Trust. She’s also a trustee for several family trusts.